Who We Are
An introduction to our business and why we’re here.
At our heart we are ‘simply’ an insurance broker, albeit the first and (at time of publishing) only one in the world that is fully independent and focussing exclusively on nature regeneration.
Our purpose is to utilise nature insurance solutions to make nature more investable, have greater financial security, and fidelity for potential nature service buyers. This often means however, that we come into conflict with archaic market structures, regulatory failure, and outdated perspectives on our client’s activities.
We are challenging this directly through our insurance solutions, as well as at a system change level by working closely with research bodies and national /international public bodies on their regulatory frameworks and failures.
So although we are ‘simply’ an insurance broker, in being so we are sculpting the market through our work and leading the world of insurance forward to address the greatest challenges that the world has faced through application of technical knowledge and deep seated relationships.
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Nature-Centricity: Ecological integrity at the heart of every solution, Nature is a stakeholder, not a backdrop, traditional insurance is a tool to secure it.
Transparency & Trust: Building trust between traditional insurance operators, innovators in the ecological space, and nature stewards without being beholden to wider corporate relationships
Collaboration: Working across disciplines, sectors, and regions to connect visionaries with risk partners, unlocking value in Nature
Pragmatism & Precision: Bespoke, actionable, and practical solutions rooted in deep technical and market understanding.
Systemic Impact: Scale what matters - supporting biodiversity, climate, and communities through insurable innovation.
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To help Secure a Future for Nature through innovation in the traditional insurance markets
To ensure the core values of our clients are represented in our own work and throughout the market
To increase Fidelity in the nature regeneration markets through risk transfer
To help nature regeneration projects and markets to scale with insurance as a tool for investment assurance and market structure security
To ensure a net-positive outcome for all and to put Nature First in all that we do
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Placement of Bespoke Insurance for Nature projects and experts
Full insurance wrappers for high grade nature regeneration projects utilising existing and bespoke products
Investor and Offtake insurance in NatCap markets
Protecting investments in nature projects as well as securing delivery and maintenance of purchased units/credits until their retirement (and beyond)
Advisory
Consultancy on insurance solutions and insurance markets for all entities involved in nature regeneration including specialists, cooperatives, researchers, and public bodies
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William Butler, CEO and Founder
Chairman of the IIL Nature and Sustainability Committee
Member of Natural England’s assurance group for BNG
Working group Member of ClimateWise with the Cambridge University Institute of Sustainable Learning
10 years of insurance broking experience in Marsh’s global construction specialty for $1bn+ revenue contractors, engineers, etc.
Core member of the FloodAction Coalition in partnership with the Conduit
Passion for nature from a lifetime of family farming
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Why Now?
Capitalisation of Innovation in the market is needed
Influx of private capital is creating greater degrees of liability
Security of investment is a key market driver - insurance as part of project’s risk management is a core value add
Regulation and requirements for financial returns on nature means heightens risks for nature developers
Buffer and escrow systems are outdated and impractical where insurance can transfer more risk for less cost
Why Us?
Combination of traditional insurance experience with in-depth knowledge of nature markets
Operating purely for our clients, not the insurance market or any specific product ensuring client needs are first
Specialised specifically in Nature, without needing to adhere to wider corporate relationships
Agile approach with a dedication to the right outcome for our clients
Value alignment with our client base ensures synergy of expectations while understanding the net-benefit requirements of stakeholders
See our full introduction deck below.
